- Happy New Year!
- ¡Feliz año nuevo!
- Felice anno nuovo!·
- Frohes neues Jahr!·
- Hauʻoli makahiki hou
- с новым годом·
- ευτυχισμένο το νέο έτος·
- bhliain nua sásta
- gelukkig nieuwjaar
Above are 10 ways to say the same thing in different languages. Sadly, I only speak fluent English, but I do recognize there are many ways to express your brand via different styles. Unfortunately, not everyone shares that sentiment. Let’s take Fine Art for example, there are various styles and techniques that artists have used as a vehicle to express their emotions, evoke your emotions, and/or tell a story. The old masters like Van Gogh experimented with their paintings, as portrayed in the recent movie about him At Eternity’s Gate.
His masterpieces transcended their time. The amazing talent he possessed was not recognized, because it was believed there are only certain ways to do art… In some cases ONLY one way to create.
Fast forward to January 2019 – Graphic design, branding & marketing – That’s my sphere.
A far cry from the old masters, in a digital world, the only paint we ever see is in Photoshop and Illustrator, but definitely NOT on canvas. Graphic design has become increasingly more homogeneous. As I’ve talked about in previous blog articles including, The Design Evolution of the Web – The good, the bad and the ugly, everything these days tends to look the same.
But it doesn’t have to be that way.
Just like the old masters paintings, there are many ways to create brilliant graphic design, branding and marketing communications. There are various styles of design to get your message out there… Hence 10 ways to Sunday. Variety is the spice of life!
10 Cool Graphic Design Styles (and trends):
- Minimalist – Minimalism never goes out of style. With the minimalist design, less is more. Minimalist design is clean, smart, and timeless. In stark contrast to the flashier 80s design style, minimalism relies on deconstructing or distorting identifiable forms.
- “Modern” Retro – Modern retrois a throwback, to decades prior. This technique uses design elements from the 70s, 80s and 90s as a basis for projects. I personally enjoy this style and would love to use it on your next project!
- Material Design – Developed in 2014 by Google. Material Design uses more grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows.
- Geometric Abstraction – is a form of abstract artoften based on the use of geometric forms. The artistic style was made popular by avant-garde artists (Mondrian, Picasso, etc.) in the early twentieth century, but these types of patterns have been used in art dating back to ancient times.
- Modular Layout – a graphic design style that breaks down into smaller parts, that can be independently created and then used in different systems. The signature style of consistent horizontal divisions from top to bottom, as well as vertical divisions from left to right.
- Dramatic Typography – Used for more than just legibility and readability, whether simple, elaborate, big or small, the words on today’s sites are increasingly used to add a sense of drama. It is less of a trend, and more of a technique that reinvents itself every few years.
- Illustration Design – Used traditionally in books and newspapers, illustrations have taken on a life of their own in the digital arena. Infographics are a popular staple today, as well as icons seen everywhere (especially on websites). Vector Illustrations are particularly popular online.
- More Depth (semi-flat) – Shadows and gradients are officially back as of 2018. Both were put on the back burner as we stripped realism from our designs and minimalism took over. https://onextrapixel.com/flat-design-a-history-past-present-and-future/
- Duotones – Originally created through a halftoneprinting process where one halftone is printed on top of another of a contrasting color, creating a two-toned image. Spotify has been credited with their return to mainstream design by using duotone images in their app and promotional microsites.
- Light & Dark – Major tech companies have become fond of using light and dark color schemes in their branding. This trend has been spreading to designers in general as they use a contrasting palette to deliver messaging in a way that is engaging to the viewer.
- https://visme.co/blog/minimalist-graphic-design, https://www.ceros.com/originals/design-trend-modern-retro-touch/
- https://en.wikipedia.org/wiki/Modular_design, https://viljamis.com/2012/modular-grids/