6 Great Reasons to use Google Fonts

6 Great Reasons to use Google Fonts

It was quite boring before Google fonts came on to the scene. Graphic designers, like myself, had only a handful of fonts to choose from for websites. Fonts like Ariel, Verdana, Times Roman, and Georgia were amongst designer’s staple choices. These “web safe” fonts...
Why are two names better than one?

Why are two names better than one?

What constitutes a nickname? Have you ever thought about it? The dictionary describes a nickname as “a name added to or substituted for the proper name of a person, place, etc., as in affection, ridicule, or familiarity”. When I imagine a nickname, I think of a person...
How to use color in marketing

How to use color in marketing

Whether you realize it or not, color plays an integral role in your world. We’ve formed opinions on color primarily through our cultural backgrounds. As color amplifies our emotions, it’s no surprise that the psychology behind it is really interesting. Understanding...
Hey, I redesigned the Apple logo!

Hey, I redesigned the Apple logo!

It’s great to be creative. In fact, it is human nature is to create… And recreate. There are, however, times when it is not appropriate. An example of this is messing around with an established brand – or a non-established brand that deserves a chance to build brand...