Why are two names better than one?

Why are two names better than one?

What constitutes a nickname? Have you ever thought about it? The dictionary describes a nickname as “a name added to or substituted for the proper name of a person, place, etc., as in affection, ridicule, or familiarity”. When I imagine a nickname, I think of a person...
Hey, I redesigned the Apple logo!

Hey, I redesigned the Apple logo!

It’s great to be creative. In fact, it is human nature is to create… And recreate. There are, however, times when it is not appropriate. An example of this is messing around with an established brand – or a non-established brand that deserves a chance to build brand...