Why are two names better than one?

Why are two names better than one?

What constitutes a nickname? Have you ever thought about it? The dictionary describes a nickname as “a name added to or substituted for the proper name of a person, place, etc., as in affection, ridicule, or familiarity”. When I imagine a nickname, I think of a person...
How to use color in marketing

How to use color in marketing

Whether you realize it or not, color plays an integral role in your world. We’ve formed opinions on color primarily through our cultural backgrounds. As color amplifies our emotions, it’s no surprise that the psychology behind it is really interesting. Understanding...
Content Marketing. It’s not just about words.

Content Marketing. It’s not just about words.

Why do I care so much about branding and graphic design? Why bother with professional branding you ask? Who cares about graphics! After all isn’t content king? True, we hear about content marketing all day long… And it is pivotal. But look at these B2B stats...
There’s no “I” in Team?

There’s no “I” in Team?

I was recently reading an agency site that talked about teams and how great they are. It’s the old team vs. individual argument. Big agencies have big teams. Their big teams are typically all under one roof. Their roof. I’ll be the first to admit I LOVE my...