Research indicates 51.4% of people are using their mobile phones to browse the Internet. Wow! That’s exceeding laptop and desktop; which are at 43.4%
When did this happen?
I’m one of those business professionals who prefer to look at websites on my phone. Why?
Well, because like my colleagues, I’m always on the go. It’s convenient and practical. When you are running around doing meetings, driving in your car, or just not in front of your laptop… Mobile IS your world. That’s me the 51.4%
This stat changes my perception on how to design websites for my clients. Your website MUST be mobile friendly if you don’t want to miss out on the majority. This seems so obvious, right? A no brainer. Unfortunately, this is not always the case.
Not to pick on any industry in particular, but I was viewing some architecture sites in Austin the other day and quickly noticed many of them are not mobilized. The funny thing is, they may think they are.
Just because a site is “small” and fits on a phone, doesn’t mean it is a mobile site. I’ve worked with many large architecture firms back in the day and some of their sites haven’t changed much at all. Years ago the websites we designed for our clients were catering to the lowest common denominator in terms of browser size. According to W3Schools stats – https://www.w3schools.com/browsers/browsers_display.asp (and other sources), as of January 2017, 35% of Internet users are viewing sites at 1366 x 768 screen resolution size.
Since those sites were never updated, many actually fit on your phone… But, just because they fit doesn’t mean they function like they should. It’s like a “mini site” that doesn’t work very well. The mobile functionality with menus is not there. They are hard to navigate, requiring the user to enlarge with their fingers to see what’s going on.
It’s hard to be popular when more than 51% of viewers are not feeling the love when they view your site. If the majority of users cannot effectively view your site on their mobile phones, then you have to ask yourself, is this costing my business new clients?
Fishtale advises to mobilize that old site. The real question is, can you really afford not to?